Interesting

When You Need to Know to Graduate from Running Your Own Website

You are the business owner, and you’ve conquered a lot to get here. Handling your own website when you’ve come this far? Cake.
We are talking about your baby here, so there’s no shame in hiring an expert to bake that cake. We’ve now entered 2019, a world where your website isn’t simply your virtual business card, it is your tool for reaching new customers.

Here are some reasons you might want considering outsourcing:

Updates to the website need to be made often, but your time is limited

This is the one I hear most often from local business owners in Phoenix. You’ve got a million things to take care of and there is only one of you. Carving time out of your day to post updates or make edits doesn’t seem as easy as it did in the beginning. In the event you do have an extra 30 minutes to spare, it might not be as simple of a task. A seemingly small change could end up taking you 3 hours when it might take an agency 30 minutes.

Such updates might include:

  • Adding inventory to the site
  •  Blog posts
  •  New team members
  •  Weekly calendar events

These updates are just as important as any other task in front of you, but we also know time is money.

You’re tech savvy, but you don’t speak SEO

Let’s call a spade a spade. You are an expert at running your business, not necessarily at Search Engine Optimization. There are hundreds of websites popping up daily, not to mention the many distractions a customer will face just from being on the world wide web. How can you be sure that your website is getting in front of your desired audience at the right time? As an SEO expert, their job is to study the trends of specific tag lines and categories to ensure you’re in the right place at the right time. Perhaps your website is top of the line and you are more than proud of it. There’s no way the whole world shouldn’t be finding it on a daily basis, right?

On the flip side, let’s say you’re getting views to your website but not enough purchases are being made. Since this is your brand and business, getting an outsider’s perspective from a pro is a must. They’ve likely dealt with different types of clientele and scenarios, and can offer you the insider scoop and conversion tools you’re missing.

You’re experiencing growing pains and plan on expanding

Have you outgrown a few things since your brand came to be? Maybe your vision changed over time or you’re simply re-branding this year. Websites are often the first point of contact a customer will have with your business, and it could mean them clicking away or winning them over. Scaling in itself is intimidating, so knowing someone has your back on the coding lines can only bring you comfort.

In essence, a website that can keep up with you and the market is the way to go if you want your business to thrive. These are just a few of the many reasons to hire a digital agency in Phoenix, like Ivio to help.